Quinoa, The Superfood that Built an Empire

Thousands of years ago Incan warriors consumed a diet rich in the very food you hold in your hand. Quinoa, known as the ancient grain was a staple in their diet. Gold in color and high in protein, fiber and muscle-building amino acids, it was heralded the ‘Gold of the Incas.’

Like anything of great value, one had to put forth great effort to attain this mighty grain. For the Incas that meant hiking high above the clouds, into the Andes Mountains of South America. Lucky for you, we saved you the trouble and brought it straight to your local grocery store.

So now, you too can enjoy this delicious substitute for rice or corn as a side dish or in your salad, and feel good knowing you’re ready to conquer your day.

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Client Brief: We are a CPG healthy food company bringing a South American superfood to the US market. We're currently redesigning our packaging and looking for help in telling the story in a succinct manner that will be placed on the back of our 16 oz stand-up pouch bag.

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